
小七奇遇季
Xiaoqi Adventure Season
IP设计
福建中烟工业有限责任公司
China Tobacco Fujian Industrial Co., Ltd.
平面设计师 / Graphic Designer / MFA Candidate
个人简介 / Personal Profile
视觉传达设计专业硕士,专注于文字设计与品牌形象的当代视觉语境表达。在校期间深入探究特定的视觉审美框架,并尝试将传统文化符号与现代编排相结合。具备从概念推演到高精度视觉输出的完整能力,在商业项目中能熟练把控复杂工艺落地,追求设计在学术研究与商业实践中的平衡与突破。
个人简介 / Personal Profile
A graduate student in visual communication design, focusing on contemporary visual expressions of typography and brand identity. My practice explores specific aesthetic frameworks and experiments with the combination of traditional cultural symbols and modern composition. I have a complete workflow from concept development to high-precision visual output, and I pursue a balance between academic research and commercial practice.
作品 / Works
打开完整作品集 / Open full archive
Xiaoqi Adventure Season
IP设计
福建中烟工业有限责任公司
China Tobacco Fujian Industrial Co., Ltd.

Marks of Hangshi, A Century of Aesthetic Education
活动视觉
杭州师范大学美术学院
School of Fine Arts, Hangzhou Normal University

Master's Paradigm
活动视觉
杭州师范大学
Hangzhou Normal University

Packaging Design of Fujian Zhongyan Series
包装设计
福建鑫叶投资管理集团有限公司
Fujian Xinye Investment Management Group Co., Ltd.

Yechun Typeface
字体设计
个人创作
Self-initiated

Zhongcaoji Store Visual Design
空间视觉
广州中草集化妆品有限公司
Guangzhou Zhongcaoji Cosmetics Co., Ltd.

Think Think - Inspiration Production Plan
活动视觉
思想沙龙会
Design Salon

Lingxian Siping Typeface
字体设计
个人创作
Self-initiated

Stop-War Poster
海报设计
个人创作
Self-initiated

Tongxiang Wildfire Rice
品牌视觉
嘉兴市桐乡市农业农村局
Tongxiang Agriculture and Rural Affairs Bureau, Jiaxing