小七奇遇季

Xiaoqi Adventure Season

客户 / Client: 福建中烟工业有限责任公司; China Tobacco Fujian Industrial Co., Ltd.
创作年份 / Year: 2026
类型 / Service: IP设计

设计说明

“小七奇遇季”以福建中烟原有角色“小七”为基础，面向年轻用户重新优化角色形象，并将闽地文化融入七站探索旅程。项目通过统一的字体、色彩与图形系统，串联移动端活动专题、系列宣传与线下体验，让用户在互动、收集与解锁纪念的过程中认识地方文化。

Design Description

Xiaoqi Adventure Season refreshes the existing Xiaoqi character for a younger audience and turns Fujian culture into a seven-stop journey of discovery. A unified system of typography, color and graphics connects the mobile campaign, promotional series and on-site experience, inviting users to explore, collect and unlock memories along the way.