桐乡野火饭

Tongxiang Wildfire Rice

客户 / Client: 嘉兴市桐乡市农业农村局; Tongxiang Agriculture and Rural Affairs Bureau, Jiaxing
创作年份 / Year: 2024
类型 / Service: 品牌视觉

设计说明

桐乡野火饭是桐乡本土的一道独特佳肴。品牌设计从非遗灶画中提取视觉元素，并与野火饭灶的造型相融合，形成标志及后续物料延展，使地方饮食文化转化为可识别的品牌语言。

Design Description

Tongxiang Wildfire Rice is a distinctive local dish. The identity extracts elements from Tongxiang stove painting culture and combines them with the form of the cooking stove, translating regional food culture into a recognizable brand language.

获奖情况 / Awards

第九届米兰设计周国家级三等奖

National Third Prize, 9th Milan Design Week

第九届米兰设计周省级二等奖

Provincial Second Prize, 9th Milan Design Week